What is SEO?
SEO simply means search engine optimization, a practice through which one tries to increase the quantity and quality of the traffic on a website. It brings your brand in front of the audience you wish to target without any paid measures. The noon paid promotion is called organic and brings your brand on the top of the search engine results.
However, one thing most of the SEO practitioners forget is that it is not as much important for the search engines as it is important for the people. The bottomline is that one should understand what his audience is searching about online. The answers they seek are basically the keywords that the audience is using for their searches. With the SEO practices, one can also figure out which type of content the audience wants to consume. When you know the answers of all these questions then you can easily connect with the people that are searching for similar results online. Your solutions for them will bring them to your website.
While you must know the intent of your audience, delivery of the solutions should be accurate as well. It is only then the search engine crawlers will find your content and understand how it is useful for the audience you wish to reach.
What is a search engine?
Search engines act as a library of results for people’s queries. They look into the billions of web pages, evaluate them on thousands of parameters to determine if this is the content that you were looking for the answer to your query.
Not just web pages, the search engines look into PDFs, images and videos as well that are available on the internet, using a process called “crawling and indexing”.
What are organic search results?
Organic search results mean those that appear on top of the search results by using effective SEO techniques. The other way of promotion is paid. The search engine results pages, which are also known as SERPs, feature both ads as well as organic results.
Search engines take money from the advertisers but they still want to help the searcher with a more useful result. So this is why the SERPs show a user organic search results much more than the advertised web pages.
Even if you do not come in the top results despite using an effective SEO plan, a search engine will give you multiple chances like featuring inside a box of related questions that you see under a People Also Ask section.